Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a means to enhance their data collection procedures. While it needs more technical knowledge than normal GTM and may introduce added expenses, it can lead to higher accuracy and even more trusted data
Pixel monitoring makes use of a piece of code to register conversions on your web site. It's very easy to set up and less susceptible to advertisement blockers.
1. More accurate data
The standard approach of tracking conversions on a website, using pixels, is having problem with transforming internet browser privacy policies. This implies that the information being sent to Google Ads, Facebook Business Manager and other systems is much less exact than it needs to be.
Server-side tracking is a more protected alternative that helps to bypass these limitations, as it's packed from your very own domain and treated as first-party code, suggesting it's less likely to be influenced by ad blockers or other security steps. This gives more accurate data and an extra complete picture of individual trips throughout networks.
In addition, this type of tracking enables organizations to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based tracking. This flexibility offers marketers more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal less vulnerable to scams, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.
2. Better control over data.
Server-side monitoring permits services to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data efficiency and precision, which can assist online marketers make more enlightened advertising and marketing decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are positioned in site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can result in information collection disruptions and inaccurate outcomes. Server-side tracking enables organizations to bypass these restrictions and offer exact, regular data that is less at risk to disturbance.
This type of tracking also permits organizations to track conversions that occur outside of the website, like call and in-store acquisitions. This is essential since brand-new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a key reason that S2S is much more reliable for services seeking to adjust to these changes.
3. Much less prone to fraudulence
Server-side tracking makes it possible for services to adjust data hauls before it reaches third party endpoints, improving safety and privacy. This is specifically important as different internet browsers and systems increasingly alter performance marketing automation just how they handle cookies. For instance, in iphone 14, Safari will just deliver first-party cookie data and will certainly not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and continue to track conversions that occurred beyond your internet site.
In addition, server-side tracking enables you to catch customer data directly on your own servers. This removes dependancy on third parties, which can be prone to breaches and privacy infractions.
A server-side radar is a collection of guidelines that informs your website's server what events to tape-record. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to trigger event-based ads, such as retargeting. In contrast, pixel tracking is an alternate technique that utilizes a little piece of code on your web page to gather information from individuals.
4. Much easier to apply
Server-side monitoring is an information collection procedure that takes place on the website's own web server, bypassing internet internet browser constraints. This indicates that information collected by the website/app is first sent to the server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it reduces the scope of information monitoring and offers companies a lot more control over transmission, making it normally a lot more trustworthy. Because of this, it's much less susceptible to data challenges brought on by points like a busted connection or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information similarly that you would with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This allows you to have even more precise data and helps ensure conformity with personal privacy policies such as GDPR. Furthermore, it also avoids the monitoring restrictions imposed by browsers and advertisement blockers.